How to Get a Custom SMS Sender ID Approved in Ghana (NCA Compliance)

A Sender ID is the alphanumeric name (e.g. SOARSEND, SHOPRITE, CALBANK) that appears as the sender of an SMS on your recipient's phone screen. Having a registered custom Sender ID increases message open rates, eliminates scam suspicions, and reinforces brand identity across Ghana.

Why You Need a Branded Sender ID

• Instant Brand Recognition: Customers instantly know who sent the message before even opening it.
• Eliminate Spam Flags: Messages sent from random 10-digit phone numbers are frequently ignored or reported as spam.
• NCA & Telecom Compliance: Ghana’s National Communications Authority (NCA) and telecom operators (MTN, Telecel, AT) require business validation for outbound SMS routing.

Sender ID Approval Process in Ghana

1. Sign into SoarSend: Go to the Sender IDs section inside your dashboard.
2. Submit Your Desired Name: Enter your 11-character brand name and business description.
3. Verification & Activation: Our telecom compliance team submits your identifier to MTN, Telecel, and AT Ghana for network whitelisting.
4. Start Broadcasting: Once active, select your Sender ID when composing any campaign.